Priced by scope, published up front.

Yes — the $490 snapshot is built for exactly that. You click the order button, your mail app opens with the four things I need already in the body, and I reply with an invoice and a start date. No call, no scoping document, no qualification. It is $490 flat rather than "from $490", because an open-ended number is just a call gate written differently. The retainers and the larger builds do still start with a conversation, and that is not a sales filter: they involve access to your CRM and ad accounts, and neither of us should agree to that over email.

No. It is a single purchase with a document at the end, and the working data files are yours to keep or hand to another contractor. Most people who go further do so because the snapshot found something specific worth fixing, and there is nothing to cancel if they do not. If it finds that your site is fine and the problem is somewhere else — the phone, the CRM, the paid channel — the honest version of that is what the document says, and the engagement ends there.

One measurable thing: 30 days after you hand me the access, every new job created in your CRM should carry the source that produced it — first-touch channel, landing page, and the join to the invoice amount. If that is not true on day 30, the first month costs you nothing. The clock starts the day the access actually arrives rather than the day we agree to work together, because the one part I cannot control is how fast your side grants it. What the guarantee does not cover is rankings, citation counts or revenue — nobody can promise those honestly, and a guarantee written against a number I can influence but not control is just a discount with extra steps.

$1,250 to start and $1,250 two weeks later, because two weeks in the tracking is live and data is already coming back — so the second half is paid against something you can see rather than something you were promised. After the first month it is a flat $2,500 monthly. A flat fee always, with no revenue share and no per-lead commission: I build the numbers this business gets judged by, and nobody should be paid by their own scoreboard.

Because the alternative wastes both our time. A discovery call whose real purpose is to find out whether you can afford the work is a filter dressed up as a conversation. The numbers are here so you can self-select, and the call can be about your actual situation.

Ad spend, paid tools and paid lead budgets are yours and billed by their vendors. Link building at scale, PR and design work are out of scope — I will tell you when one of them is genuinely the bottleneck instead of quietly billing for it.

That is the normal path. Most engagements start as the attribution build, because until it exists nothing else can be honestly measured. If it turns out the channel is not worth growing, the project ends there and that is a legitimate outcome.

No minimum term. Month to month, cancel with a month of notice. The reason is structural rather than generous: the work compounds and the numbers show it, so lock-in should not be necessary.

Yes, for the attribution and measurement layers specifically, white-labelled. That is usually the piece an agency cannot staff, and it is the piece that makes the rest of their work defensible.