Independent appliance repair marketing and SEO consultant:
get recommended in ChatGPT and Google AI Overviews. This is the trade the system was built on.
Ihor Odariuk built and measured his marketing system on a residential appliance repair company: lead tracking joined to CRM jobs, a website grown from 64 to over a thousand pages, Local Services Ads audited lead by lead, and Business Profiles taken over empty. He does the work himself, with no agency and no account managers in between.
Appliance repair marketing is getting found when a refrigerator, washer, dryer or oven breaks, usually by brand and problem, and turning that search into a booked visit. It is a high-volume, phone-driven business where most jobs are booked by hand, so the real work is knowing which channel booked which job, catching invalid paid leads, and building pages for the brands and problems customers actually search for.
What the measured case found
When the work started, analytics had never recorded a single conversion, 45% of jobs in the CRM had no source, and one ad account was counting page views as bookings. Nobody could say which channel produced the work, so budgets followed opinions.
After tracking was built and joined to CRM jobs by phone number, 11,724 past jobs were traced back to their real source, the website was producing about 75 real leads a month, and an audit of 2,740 charged Local Services Ads leads found 358 that were invalid by the platform’s own definition.
What I set up, in order
The system behind this page was built and measured on a residential appliance repair company: 11,724 past jobs traced back to their source, about 75 real website leads a month, and 358 of 2,740 charged Local Services Ads leads found invalid by the platform’s own definition.
What marketing cannot fix
Results from one company do not transfer automatically to another. Market size, technician capacity and how the phone is answered change the outcome as much as marketing does.
All numbers on this page come from that one company and are published with the client anonymized.
Other trades: hvac marketing, plumbing marketing, roofing seo, electrician seo.
Common questions about appliance repair marketing.
By showing up for brand and problem searches with pages that answer them, a Business Profile in every real location with steady reviews, and paid channels such as Local Services Ads measured on booked jobs. In the measured case the website alone produced about 75 real leads a month once its pages were built out.
In the measured case it was: search clicks grew from 441 to 2,068 a month between October 2025 and October 2026 and the website became a steady lead source with no fee per lead. It takes months, so it works best alongside paid channels.
They bring high-intent calls, but some charged leads are not customers. In the measured case, 358 of 2,740 charged leads were invalid by the platform’s own definition, so auditing leads is part of running the channel.
Record the source of every lead and join it to CRM jobs by phone number, because dispatchers often skip the source field. In the measured case 45% of jobs had no source until that join was built.
Find out which of your channels books jobs.
Send me your site and I will tell you, in writing, the 3 to 5 problems costing you the most calls, free and without a call.